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Celebrating 90 Years of Ship By Truck It has been 90 years since America's first surge of long-haul trucking, and, despite challenges throughout the decades and the current downturn, trucking still matters. To celebrate this anniversary, this article explores the innovation and invention, leadership and vision that sparked and shaped mainstream commercial use of long-haul trucking in the United States and the Interstate System that grew to support emerging infrastructure need. EXCLUSIVE RESEARCH: 2009 Trucking Perspectives Our annual Motor Carrier Survey provides an in-depth look at the trucking sector. Motor carriers and Inbound Logistics readers address growth areas and obstacles.
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INSIGHT SC Perspectives The Costly Art of Tracking The success of a supply chain can be measured by how its activities are monitored and tracked. Contributing Editor Robert Malone wonders: Is all this data worth the cost? Green Landscape Ensuring Your Carrier Promotes Supply Chain Value Through Sustainability Emphasizing sustainability promotes value along every channel of the supply chain. Shippers should engage carriers that demonstrate their sustainability strengths with proactive, purposeful endeavors, writes John Westerholm, vice president, assets, Ruan Transport Corporation. 3PL Line Defining the Ideal Pacific Rim Warehouse Warehouses may serve the same function regardless of where they are located, but the criteria for choosing and operating these facilities is anything but consistent from one continent to the next. Dan Montgomery, vice president, business development, APL Logistics, shares his perspective on defining the ideal Pacific Rim warehouse. ADVERTISEMENT
 IN PRACTICE Reader Profile Leading from the Center Packaging solutions manufacturer MeadWestvaco, the country's 10th-largest container exporter, sources $450 million in transportation globally. Chris Osen, vice president of supply management, oversees most of those decisions. What's The Difference?
If you're an LLP, are you also a 4PL? Can you run a Just-In-Time operation without being a lean one? When push comes to pull, are logistics and supply chain management interchangeable? Here's your chance to weigh in on some common perceptions and misperceptions regarding industry terminology and lexicon that we will feature in an upcoming article. Take our quick survey to make your voice heard! www.inboundlogistics.com/whatsthedifferenceADVERTISEMENT
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